PFS Brings Full-Spectrum Food Innovation to THAIFEX – Anuga Asia 2025 Reaffirming Leadership in Modern, Integrated Thai Food Solutions
Preserve Food Specialty Co., Ltd. (PFS), Thailand’s leading innovator in advanced dry food technology, is set to make a bold statement at THAIFEX – Anuga Asia 2025, reaffirming its role as a comprehensive solution provider for the food and beverage industry. With over 30 years of experience, PFS continues to drive forward Thailand’s innovation agenda in sustainable food development while supporting entrepreneurs with end-to-end manufacturing excellence.
In response to the growing Global Food Crisis, where significant segments of the world population lack sufficient access to nutritious food, PFS is investing in high-impact alternative ingredients. A key highlight is Wolffia, also known as “duckweed” or “flo wolffia”—a tiny aquatic plant recognized as the world’s smallest and fastest-growing superfood. Developed through collaboration with Dr. Wisuwat Songnuan of Mahidol University and researchers from Advanced Green Farm, the resulting product line is FDA-certified for safety, nutritional value, and sustainability.
PFS will feature this innovation as part of its exhibit at IMPACT Hall 12, IMPACT Exhibition and Convention Center, Muang Thong Thani, from May 27–31, 2025, under the theme:
“Spark your idea, Start your food innovation.”
This initiative invites entrepreneurs to creatively leverage PFS’s product portfolio in crafting new recipes across food, beverage, and bakery categories. PFS’s food preservation technologies—including Freeze Drying, Vacuum Freeze Drying, Spray Drying, Air Drying, Extraction, and Frozen Processing—enable superior retention of nutrients, color, and flavor, while maintaining premium production standards across the entire supply chain.
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A Message from Leadership
Mr. Panu Mahattanobol, General Manager of PFS, shared insights into emerging consumer trends:
“In 2025, consumers are increasingly drawn to food that is visually appealing, conceptually thoughtful, and reasonably priced. We see an opportunity to empower food entrepreneurs by offering products that are not only innovative but also cost-effective and scalable. PFS is ready to support this demand through standardized, high-capacity production processes designed to meet evolving market needs.”
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Innovation in Every Category
At this year’s THAIFEX showcase, PFS will introduce a diverse range of product categories, including:
• Health & Well-being
• Beverage & Bakery Ingredients
To further inspire culinary creativity, PFS has invited social media sensation Chef In – Narongrit Saekho, owner of the restaurant Krua Baan In and a popular TikTok personality. Chef In will present specially crafted dishes using PFS ingredients during live cooking sessions throughout the event.
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Business Outlook & New Launches
Mr. Panu further noted:
“We anticipate strong interest from entrepreneurs this year. Our product lines continue to gain traction—sales in the first quarter of 2025 rose approximately 15% compared to the same period last year.”
As part of its strategy to welcome new business partners, PFS will also debut a variety of health-oriented products, including:
• Bite Me – A crispy yogurt smoothie snack
• Dreamy Fruit Tea – A ready-to-drink fruit tea sweetened with stevia
These offerings are ideal for food entrepreneurs and food creators seeking new concepts to bring to life. Visitors to the PFS booth can experience live menu demonstrations, explore innovative applications, and enjoy exclusive on-site promotions and partner incentives available only during the exhibition.
For more information, please visit: https://preservefood.net
