Bangkok, Thailand, April 3, 2026 — Watsons, Thailand’s No.1 health and beauty retailer, has reaffirmed its commitment to making quality products accessible to all with the official launch of the “Watsons Good Value Good Quality” campaign. In partnership with the Department of Business Development under the Ministry of Commerce, Watsons is proudly joining the national “Thai Chuay Thai” programme, bringing a comprehensive head-to-toe range of personal care products to consumers at special prices, standing firmly by the side of Thai people during these challenging economic times, at every store across the country.
Under the “Watsons Good Value Good Quality” campaign, Watsons has carefully curated over 800 of its most popular Watsons Brand products, a trusted house brand known for its safety, efficacy, and affordability, and is offering them at specially reduced prices. The move is designed to ensure that every Thai consumer can access quality personal care essentials without having to worry about the cost. The campaign spans a wide range of product categories, including skincare, body care, and personal hygiene.
Nuanphan Jayanama, Managing Director of Watsons Thailand, stated, “During a time when so many Thai people are facing the very real challenge of rising living costs, Watsons remains as committed as ever to being a brand that is easy to reach and always there to rely on. Joining the ‘Thai Chuay Thai’ programme is another expression of our dedication to standing by our customers, so that everyone can shop with confidence and enjoy a better quality of life at a price that truly delivers value. This collaboration also aligns with the government’s priority agenda to bring together the private sector and leading retailers, ensuring that affordable products reach people in every region across the country.”
Consumers can shop the “Watsons Good Value Good Quality” campaign, now participating in the “Thai Chuay Thai” programme from today until further notice. Simply look out for the programme symbol at all Watsons stores nationwide and on Watsons Online. For more information, visit in-store promotional materials, Line Official @WatsonsTH, Watsons.co.th, or the WatsonsTH app, available for download on Google Play Store and the App Store.
